Super Bowl Ads 2015: Toyota features dads, Mercedes shows hares in Super Bowl ad teasers


Two new Super Bowl ads are on the card to hit electronics media. One is from Toyota and Mercedes makes the second. Both are unique in their own way in tapping different personalities.

Toyota kicked off the Super Bowl XLIX ad offensive featuring good dads of the NFL such as former all-pro linebacker LaVar Arrington and retired quarterback Kurt Warner.

As of now it is just a teaser and the auto giant will soon be releasing some more videos with tagline “One Bold Choice Leads to Another.” The theme is for its Camry sedan, which is to cost $23,795.

According to Toyota, the online videos will be featuring famous as well as non-famous fathers who have taken bold paths in contributing to their families.

Kurt Warner said with the new ad of Toyota many dads will be inspired to do what he did in his life in encouraging and inspiring his kids to become greater tomorrow than what they were today.

The 60-second ad campaign will run during the second quarter of the Super Bowl. The auto giant will run it during the pregame starring Paralympic athlete Amy Purdy too. Voice of boxing legend Muhammad Ali will be used.

Meanwhile, Mercedes-Benz has released a Super Bowl teaser online video too that is slated to be aired ahead of NFL’s conference championships.

In the teaser NFL Hall of Famer Jerry Rice is seen hosting a debate show and going head-to-head with an eight-year-old pet rabbit owner. The topic of debate is whether tortoise or hare will win the big race.

However, it is not very clear what Mercedes vehicle will be advertised.

In the Toyota case it is learned the company will be asking people over Twitter to tweet photos of their dads. The hashtag for it is #OneBoldChoice. On the Toyota USA Twitter account the campaign was recently previewed too. It carries several photos of Buffalo Bills, Warner, Arrington and Fred Jackson with their children.

Toyota USA tweeted: “It’s on! @Fred22Jackson joins us to talk about being a good dad. Return game day for the full lineup”

Later the account was also seen with this message: Get @Kurt13Warner & @DeMarcusWare’s take on being a good dad. Celebrate yours by tweeting photos w/ #OneBoldChoice.

The Twitter page for Mercdes are #TeamHare and #TeamTortoise.

Talking to the Ad Age, vice president of marketing for Mercedes-Benz said that at the end of the race there is a hero.

It is also learned Toyota is sponsoring The Toyota Halftime Report on NBC.

A registered nurse by profession, Michael is also a fresh IT graduate. His love for basketball pushes him to write. He is a basketball fanatic that helps him write about it. He is a passionate sports writer.

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